If the theory happens to be too general or too specific, a hypothesis cannot be formulated. Therefore, a need for an exploratory research may be realized and instituted to gain experience that may help in formulating a relevant hypothesis for more definite investigation. The results of exploratory research are not usually useful for decision-making by themselves, but they can provide significant insight into a given situation.
Although the results of qualitative research can give some indication as to the "why", "how" and "when" something occurs, they cannot reveal "how often" or "how many". Exploratory research is not typically generalizable to the population at large. Social exploratory research "seeks to find out how people get along in the setting under question, what meanings they give to their actions, and what issues concern them. The goal is to learn 'what is going on here?
Earl Babbie identifies three purposes of social-science research: Applied research in administration is often exploratory because there is need for flexibility in approaching the problem. In addition there are often data limitations and a need to make a decision within a short time period. Qualitative research methods such as case study or field research are often used in exploratory research.
Exploratory research or formulative research: The objective of exploratory research is to gather preliminary information that will help define problems and suggest hypotheses.
The objective of descriptive research is to describe the characteristics of various aspects, such as the market potential for a product or the demographics and attitudes of consumers who buy the product. The objective of causal research is to test hypotheses about cause-and-effect relationships. If the objective is to determine which variable might be causing a certain behavior, i. FluidSurveys is no longer offering access, signups or payments to its service as of December 15, Visit our Help Center.
Most research can be divided into three different categories; exploratory , descriptive and causal. Each serves a different end purpose and can only be used in certain ways. In the online survey world, mastery of all three can lead to sounder insights and greater quality information. Exploratory research is an important part of any marketing or business strategy. Its focus is on the discovery of ideas and insights as opposed to collecting statistically accurate data. That is why exploratory research is best suited as the beginning of your total research plan.
It is most commonly used for further defining company issues, areas for potential growth, alternative courses of action, and prioritizing areas that require statistical research. When it comes to online surveys, the most common example of exploratory research takes place in the form of open-ended questions. Think of the exploratory questions in your survey as expanding your understanding of the people you are surveying.
Text responses may not be statistically measureable, but they will give you richer quality information that can lead to the discovery of new initiatives or problems that should be addressed.
Descriptive research takes up the bulk of online surveying and is considered conclusive in nature due to its quantitative nature. For example, the researcher might know enough to formulate the question: Determining the correlation among variables is sometimes the goal of descriptive research.
Once relevant variables have been uncovered, the researcher moves on to descriptive and experimental studies to determine correlational and causal relationships among those variables. Charlie Rossiter is an award-winning writer whose work has appeared in many publications such as Milwaukee Journal, Science Digest" and the Robb Report as well as online. Video of the Day. Brought to you by Techwalla. References University of Connecticut:
Descriptive vs Exploratory Research Research is one systematic activity that is undertaken by scholars, to help in widening our knowledge base in all fields of education. Research is undertaken in both social sciences as well as science subjects such as physics and biology.
The major difference between exploratory and descriptive research is that Exploratory research is one which aims at providing insights into and comprehension of the problem faced by the researcher. Descriptive research on the other hand, aims at describing something, mainly functions and characteristics.
Video: Purposes of Research: Exploratory, Descriptive & Explanatory There is a parallel between how people come to understand something and the process of researching an idea. Descriptive Research VS Exploratory Research Meaning: Descriptive research is an exploration that investigates and clarifies an individual, a situation or group.
What is the difference between descriptive, exploratory and empirical research approaches? you cannot directly compare descriptive, exploratory and empirical research approaches. Transcript of Exploratory, Descriptive, and Causal Research Designs. Exploratory, Descriptive, and Causal Research By: Robert Patterson and Steven Liu Types of Exploratory Research Literature search Exploratory vs. Descriptive vs. Causal Exploratory – Major emphasis is on gaining ideas and insights.