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Mar 12, · Conducting a brand awareness research helps you understand the amount of people aware of your brand. Knowing your brands position in the market helps with presence, marketing and sales.
Brand awareness is the extent to which consumers are familiar with your product or service. Is your brand the first that comes to mind when someone wants to buy a laptop? When you know how visible (or invisible) you are to consumers, you can target your marketing efforts accordingly (so you can drive more traffic to your website or store).
A brand awareness study is a perfect tool to ensure that your perceived strengths and perceived weaknesses are reflected by the opinions in the market. As Brand Awareness Increases, so Does Brand Preference. As increased awareness is unarguably a good for your brand, it stands to reason that there is a direct correlation here with brand . I feel for Market Research Managers in charge of Brand Awareness trackers. It's not as easy as it used to be. As the number of means by which brand awareness and familiarity are influenced increases, our ability to measure their impact becomes more difficult.
5 business benefits to consider when determining whether or not your company should start a brand awareness research initiative.|5 business benefits to consider when determining whether or not your company should start a brand awareness research . Brand awareness research identifies and measures how visible your brand is to your target consumers, if at all, and what they think about your brand: in short, your brand’s .