Skip Nav

Achieving a One Team Ethos

Legal & Compliance

❶The rhetoric used in the speech is as important as the means by which Jessep delivers it, using nonverbal communication cues that convey meaning.

Definition of Ethos

Caution: Ethos is not an exact measure

Make sure everyone is singing from the same hymn sheet. Is everyone aware of the business objectives of the Company, its mission statement and how the individuals contribute towards meeting these objectives.

One step on from the intranet which can be passive is setting up a Company blog. Employees can then post their own articles, podcasts, video profiles of staff in their office — the options are limitless. All training should be offered across the Company if practical. Vary the venues so employees get familiar with the offices and staff. Invite staff to visit head office and regional offices, hold familiarisation days. Even induction days could be held at different venues and not just at head office or the office they are to work at.

This links back to the first point above. Wherever possible these should not be exclusive to Head Office. Invite everyone as this is a great way for staff to get to know each other. Ethos is not like weight. Instead, ethos is like your physical health. You probably have less ethos than Steve Jobs at a technology convention. Having come to this epiphany, you should also realize that there are certain actions which improve your ethos, and certain actions that damage your ethos.

Examples of these actions will be the focus of the remainder of this article. Be a good person, do good things, and think good thoughts. There are far more important reasons to follow this mantra than to gain speaking ethos. Nonetheless, your ethos will grow. The positive effect you have on those around you will spread, and will become known to your audience.

How much ethos does Tiger Woods have in the wake of the fidelity scandal in terms of trustworthiness? There are many things competing for their attention, and there are often many other speakers competing for their attention.

Why will they choose to listen to you speak? Your expertise will often differentiate you from competing speakers. Suppose an audience has two options for concurrent sessions at a conference:. Stick to speaking about topics for which you have deep expertise. Thorough audience analysis is critical for improving your ethos. Audience analysis will reveal valuable clues that you can use to adapt yourself to your audience.

Seek to find common traits that you share and highlight them. For other traits, find ways to adapt your language, your mannerisms, your dress, your PowerPoint visuals, or your stories to match the audience.

Through audience analysis, you discover that nobody in the company wears a suit to work. So, you choose a less formal outfit to adapt to your audience.

The day of your presentation is too late to develop deep expertise about your topic. Showing up with minutes to spare gives the impression that you almost had somewhere more important to be. Showing up early demonstrates your dedication to serve the audience. This, in turn, builds trust. If your presentation is part of a larger event, try to attend as much of it as you can. Every minute you spend with your audience as an audience member builds your level of affiliation with them.

The event becomes a shared experience. The audience sees you as one of them. Make it clear to your potential audience why they should spend their time and their money to listen to you. This is particularly critical if you are at an event with concurrent sessions. Positive testimonials from past presentations to teacher associations would be effective to establish your reputation.

Your introduction is probably the single best opportunity for you to establish your ethos with this audience on this day. For this reason, you should always write your own introduction. Highlight the essential facts that establish your trustworthiness, similarity, authority, and reputation.

As in the example above, pick the material specific to this audience and topic. Long introductions are boring. Suppose you are delivering user training for employees to introduce the new corporate financial system. Key items to highlight in your brief introduction might be:. Much more on effective evaluations can be found in the article: How to Introduce a Speaker: Continue building your ethos through your presentation:.

Suppose you are trying to persuade your audience to support Habitat for Humanity , an international organization that builds homes to eliminate poverty. You can raise your ethos by crafting stories or anecdotes which demonstrate that you are active in the local Habitat chapter. By demonstrating that you follow your own advice, your audience is more likely to believe you on other points which cannot be so easily verified for example, statistics about Habitat for Humanity.

As well, I mean more than using words which are understood by the audience. To really get your audience to identify with you, you must use the terms that they would use to describe the concepts.

For any given message, you have a multitude of options for stories, anecdotes, visuals, or other techniques to convey your speech. From this multitude, try selecting the ones which have the biggest impact with this audience. Not only will you get the big impact, but the audience will also start thinking that you are just like them. Suppose you are speaking to company management on the topic of goal-setting. Through audience analysis, you discovered that the company sponsored employees to run the local marathon.

Although there are many metaphors and visuals you could use to talk about goal-setting, you choose to draw parallels between corporate goal-setting and the goals one sets when tackling a challenging race. You feature several vivid photographs of marathon races to complement your arguments. Quotations and statistics are common speech tools which, on the surface, may contribute more to your logos logical argument than ethos. Nonetheless, if you choose the right sources, you can boost your ethos too.

When researching a speech about cancer research, you discover two statistics that will help you make your argument. Which statistic is your audience more likely to believe? When you reference a reputable source, you boost your ethos by association. So, the general guideline is to use quotations and statistics from sources which have high ethos to your audience, whether by trustworthiness, similarity, authority, or reputation. Earlier, we mentioned that, if possible, you should try to share the event experience with your audience.

When you do, you can increase your ethos by incorporating something from that shared experience or someone in the audience into your speech. Your talk is done, but your effectiveness as a speaker is not yet written in stone. Whenever possible, stick around after your presentation is over.

Mingle with the audience and continue to share in the event experience. Not only will you have the opportunity for productive follow-up conversations, but your audience will see you as accessible, and accessible is good. If you fail to do so, your audience will judge you as being untrustworthy.

Even if your presentation was great, your influence on their future actions is diminished. In the above examples, you may have noticed that trustworthiness and similarity were mentioned much more often than authority or reputation. This is not an accident. This is one of many public speaking articles featured on Six Minutes. Subscribe to Six Minutes for free to receive future articles.

This article is full of useful tactics for improving your ethos in a speech and before and after. What seems to be missing is that speakers need to show their hearts to audiences to truly connect with them. The tactics in the article are not an exhaustive list. There are other things one can do. Ethos is one of the essentials for a good persuasive speech. It is very important that you established your credibility for your audience to fully trust in what you are saying.

Thank you for providing this information for free! Point 1 made me think of Lance Armstrong because he has lost all credibility after years of aggressively lying about taking performance enhancing drugs on a side note I very much admire his determination.

Thank you for proving free information about this. I hope it helps me for my future writing too. In your presentation, i learn i need to build the trustworthiness in both speech and writing. Examples for Persuasive Speaking http: RT 6minutes 15 Tactics to Establish Ethos: Examples for Persuasive Speaking. This blog is superb for public speakers.

Ethos is crucial and this is helpful.

Main Topics

Privacy Policy

Sample produce ethos? team size Study methodology advantages and their team disadvantages. Organizer college image compression phd thesis personal vision statements. Answers to the Critical Thinking Assessment of Skills training offers modules on climate change, that there was unfair for firms to .

Privacy FAQs

team to work well it must have good rapport and team spirit, but more often than not the multidisciplinarity of a team and the intensity of interactions usually results in disagreements and quarrels that may, if not properly handled, deteriorates to enmity.

About Our Ads

A good team working ethos equates to a positive characteristic attitude of a group of people towards what constitutes moral working practice. Achieving equality at work will involve all persons associated with an organisation being considered on a par with one another, by themselves and others. Seize this opportunity. Make it clear to your potential audience why they should spend their time (and their money) to listen to you. This is particularly critical if you are at an event with concurrent sessions. Don’t assume that people make their decisions on topic alone.

Cookie Info

How to Use Ethos. The basic approach behind using ethos as a mode of persuasion is that it is an appeal that focuses on the character of the writer or speaker. In other words, the very character of the writer or speaker is the basis for agreeing or disagreeing with what he is arguing. HIRE US and we'll write your papers for you! Labels: How. How to Write Ethos Type of paper: Tutorials Subject: Education, Linguistics Words: While working on ethos, you have to realize that it has to show the way the readers recognize the writer. Below we present the main features that the readers may find out about the writer.